Bredam is a Swiss company specializing in the design and development of high-precision medical devices. After four decades of innovation, the company is entering a new strategic phase: repositioning, refining its offering, and completely revamping its image. To support this transformation, we envisioned a brand identity at the intersection of Swiss design and the medical world: minimalist, modular, and built to last. The graphic system is based on generative patterns created through creative coding: symmetrical to reflect industrial rigor and production, asymmetrical to evoke research, organic forms, and the human dimension. This living, evolving visual language runs through the entire branding system and will come to life in the upcoming digital experience. A new visual era for a historic name in the medical field.