ECA

Simplify and unify a complex architecture. Propose a new digital signature.

ECA was undergoing a major transformation in both its internal organization and its digital structure, culminating in the move to a new landmark building and the bringing together of teams from different business verticals. In this context, a redesign of its website became essential in order to faithfully reflect all of these transformations.

Services

  • Design thinking
  • UI Design
  • Web development
  • Content

Domain

Insurance

Year

2018

Challenge

One of the major challenges lay in redesigning the site’s information architecture, which includes more than 1'500 pages, to serve audiences with very different needs, while successfully aligning the three business verticals and the six cross-functional teams.

Our response

We designed a customized Design Thinking approach to bridge business goals with real user needs, turning complexity into clarity. Backed by a cutting-edge, headless WordPress foundation, both powerful and secure, we laid the groundwork for ECA’s digital future.

An inspiring collaboration with passionate experts who guided us with confidence through this cross-functional project involving many stakeholders.
Rafael Stuker
Communication Manager, ECA