Montreux Jazz Festival
Identifying new business models and pairing them with a web solution for one of the world’s most iconic festivals.
The Montreux Jazz Festival is an iconic international event, known for its legendary history and extraordinary performances. To continue making a lasting impression, the festival turned to Superhuit to identify new business models while enhancing its digital user experience.
Services
- Brand strategy
- Brand assets
- Strategic workshop
- UX/UX
- Development
A design strategy built on user research, industry analysis, strategic workshops with various MJF teams, deep collaboration, and ideation sessions that helped uncover new opportunities.
We repositioned the Montreux Jazz Festival brand and rebuilt its brand architecture. This led to the development of a custom web solution, giving the festival the flexibility and scalability needed to progressively shift its business models to digital, all while faithfully translating its brand DNA into the visual experience.
