PulseUp
Choosing to support healthcare professionals is a bold commitment, one that deserves a brand worthy of that ambition. With this in mind, we reimagined PulseUp and its app, Pulsemedica: the application that cares for caregivers.
PulseUp is the publisher behind the medical management app Pulsemedica. Very early on, one idea became clear: to highlight the care given to the healthcare professionals who use the app. This strategic choice became the guiding thread of our approach, shaping a brand that is human, committed, and full of life. It’s a way of making Pulsemedica more than just an app, it is a daily ally, deeply connected to those who care for others.
Services
- Strategy
- Naming
- Brand design
- Brand book
- UX Design
- UI Design
- Web development
The idea of highlighting the care and attention given to the healthcare professionals using the app naturally emerged as the core of our strategy.
This concept positioned PulseUp as a distinctive player in the medical app sector, giving the brand an identity rooted in humanity, closeness, and vitality.
The Pulsemedica app helps lighten caregivers’ workload and supports their skills development.
