The post presents MJF Swipe, a web app devised by superhuit that replaced the Montreux Jazz Festival website's home page for a while. To help festival-goers through a dense program, it lets them swipe between musical propositions and get a tailor-made program of artists not to be missed. The project won three international awards: SOTD and DEV on Awwwards, and SOTD on CSSDesignAwards.
Do you enjoy live music? If you do, you have probably discovered it during the release of the Montreux Jazz Festival’s program. It’s MJF Swipe! A web app that allows to generate YOUR Montreux Jazz program depending on your taste affinities.
A dense Program
It’s not a secret, MJF’s program is dense, due to the variety of propositions. It’s like a whole world opening in front of you, where you have to dig in to find artists that suits your musical tastes. Some artists are not well known while discovering the program, when they actually deserve a proper attention ! Indeed, Montreux Jazz has the reputation to be a trendsetter and identify the future legends of music.
A simple solution
Facing this reality, we’ve put to profit our ideation and solution skills to simplify the selection of artists to watch during the festival and create a program adapted to your affinities. During a little while, the MJF Swipe app replaced the home page of the festival website, allowing future festival participant to discover this new tool made and thought for them.
This app is swift and playful, you swipe between several musical propositions and get a tailor made program highlighting artists that are not to be missed. It’s easy, fast and fun !
My name is Luís, born 34 summers ago in the sunny Porto where I lived ever since. A perfectionist and detail obsessed by nature, with a dominant beach loving gene. In the winter you’ll rarely see me outside, but I’m sure you already know where you will find me whenever there’s some sunshine! Husband, father […]
Where was this beardless guy found? How did I get in this bearded team?Visual communication started for me at the CRÉA Geneva school during my bachelor degree in art direction. I then did some internships as a junior AD in advertising agencies, in Berne and in Lisbon (that’s right … already Swiss-Portuguese in the soul!). […]